Nine Inch Nails has already released the source in Apple's Garageband format for four of their tracks from their new album Year Zero. Trent Reznor says he plans to release the entire album this way. In addition, you can also download user-created remixes.
While distributing the editable source for his music is not new, Trent Reznor continues to bend the conventional methods for new album release and control by making his recent album completely free, open, and available. Despite what might seem like a poor business decision, Reznor's album has seen high sales.



current event
by 
Add a Comment (10)
Email This
Message Author
Statistics
RSS


Porn vs. Music Industry by markmcb :: NR7 :: Show
I read something a while back that compared the on-line porn industry to the music industry. Essentially, it was mentioning how porn sites throw out some of their content on file sharing networks for free with the assumption that porn-addicts will feel like they're "winning" by stealing content, not see the porn industry as evil or money hungry, and eventually pay for a site subscription simply to remove the hassle of scouring file sharing networks for new stuff. It pointed out how the major companies in the porn industry remain transparent to their users while music listeners tend to rally against the RIAA and hate the major record labels who actively prosecute people for downloading music on file sharing networks.
I wonder if Trent is testing the same model. He throws out his music for free along with a little hype, comes off looking like the people's savior from the RIAA, and in the end still makes a ton of cash from album sales. Not to mention, this has been an amazingly successful advertising campaign given all of the Internet buzz there has been on this topic.
It'll be interesting to see if the industry follows suit.