I wonder if there is a way to track vehicle geographic use vs. gas mileage, maybe using unnoticed rfid tags, they could map out city routes which are less efficient due to topography, traffic, school zones, etc. Tracking the reading of stories is effective in understanding the population’s interest, but that could also just be a product of media intensity on the subject, which is a little like throwing a banana in a deep fryer, healthy, but still a little tainted (maybe the weirdest analogy I’ve ever made).

This is a funny study, similar to a friend of mine, who was trying to optimize seat preferences to sell Masters golf tickets. I don’t think he clocked any dollaz though