This mission sounds as noble as "don’t be evil," but I think Google’s true mission is to make money. Not that that’s a bad thing.
This was a reference to the article on The Onion that poked some fun at Google.
Keep in mind a few things. The site is still in Beta and could receive a visual update before being live. Also Google does seem to have history of intuitively re-designing the way we do things online. I’d be posed to expect some pretty good things from this site.
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