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Utility of Web Comments

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Gawker Media founder Nick Denton recently made a statement about on-line comment sections, “The idea of capturing the intelligence of the readership — that’s a joke.” In his speech at SXSW, Denton discussed the failures of the Internet to achieve the Utopia of collective, constructive commenting to the point that most people simply ignore them altogether. While smaller sites are able to thematically maintain a semblance of comment quality, observation on blogs hosted by Gawker provided evidence that with growth comes riff-raff that requires attentive moderation to control. In the case of mainstream media, spam reduction and anti-trolling are too time consuming to be worth the effort considering the limited value add from the accepted comments.

OmniNerd has certainly seen crests and troughs within its commenting over time. Many of the features implemented over time reflect controls discussed by Denton – moderation, voting, etc. Is there still any value to open forum based comments on the Internet?

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