I suspect that the American students participating in the tests are skewed because they are more likely to be from ivy league or top schools in the northeast or far west, and have either a liberal or selfish neurotic NYC (Sienfield) outlook on life. Individualism trends would be quite different in the mid west and south, where family values and religion are more prominent.

Is there such a thing as “Big Psychology” I have heard of Big Pharma, but isn’t this a tad COS?