The battle for the Internet video market keeps getting hotter. Two weeks ago Viacom sued YouTube for $1 billion claiming massive copyright infringement. Now, NBC Universal and News Corp. have announced a partnership with AOL, MSN, MySpace And Yahoo! to create an online video site. According to the press release the site will contain "full episodes and clips from current hit shows, including Heroes, 24, House, My Name Is Earl, Saturday Night Live, Friday Night Lights, The Riches, 30 Rock, The Simpsons, The Tonight Show, Prison Break, Are You Smarter than a 5th Grader and Top Chef." Peter Levinsohn, President of Fox Interactive Media feels that the partnerships will be key to the new site’s success, “By delivering the new site’s content to our more than 65 million users, we can build on MySpace’s position as a leading destination for online video, and enable content creators to tap into the power of social networking.” There is no word when the site will be launched. Michael Arrington of Techcrunch is skeptical, "I think this will get a crazy amount of attention, then probably launch very late. Joint ventures are notoriously difficult to manage, and adding third party distribution partners to the mix will add complexity."
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