I think that those grocery store growing pains are still going on. I stood behind a lady buying a 2-Liter and a bag of chips the other day for like 20 minutes, it was rediculous. I know that I have a generally technical disposition and therefore am at an advantage, but this was rediculous. They should have a self-checkout licensing program where you go take a self-checkout aptitude test. There are some people that just aren't capable of checking themselves out.
I especially like it because I get into this crappy mood sometimes and don't even feel like giving people the polite hello, so I just hit up the self-checkout and voila, no talky.
On the airplane issue, it definately sounds like a fairly solid idea, maybe you should write an article about it and call it "Aircraft Boarding Dynamics." Maybe we can draw a huge crowd like that iPod article did a while back.
Congratulations to me on reaching NR8, more then likely my pinnacle of nerddom.

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RE: The fastest
If you don't make your section, you wait until last. I was thinking it would be good to make it inconvenient for these late people so they would have some extra motivation to show up on time.
Yes, I agree there would be a rough transition, but people would figure it out quick enough. I think driving is much more complicated, but people pick it up because they have to. Self-checkout lines at the grocery store are another good example; I'm sure there were lots of growing pains in the first few months (there were for me), but the improvement after everyone got the hang of it is noticeable (both in checkout times and in overhead for the store, I'm sure).
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