Sure - and readers want it, too. Eight books into The Wheel of Time, Robert Jordan started writing Conan stories - I know I'm not the only one who thought, "What the hell? Where's my next Wheel book? Why are you wasting time trying to revive an old Robert E. Howard character?"
Yup--any established IP they can milk for more mileage. Last time I was in my local bookstore, half the Science Fiction and Fantasy section consisted of books written in the setting of a popular video game. There's a whole series of new Dune books written by Frank Herbert's son and Kevin J. Anderson. While I haven't read any of them, I did read a trilogy of Star Wars books (LMAO) written by Anderson and they were dreadful. Maybe he's gotten better with practice?

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RE: He's right, though
One concern is that once you write a successful book, your publishers want you to right that book over and over again.
Sure - and readers want it, too. Eight books into The Wheel of Time, Robert Jordan started writing Conan stories - I know I'm not the only one who thought, "What the hell? Where's my next Wheel book? Why are you wasting time trying to revive an old Robert E. Howard character?"
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