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RE: More background
This mission sounds as noble as "don't be evil," but I think Google's true mission is to make money. Not that that's a bad thing.
This was a reference to the article on The Onion that poked some fun at Google.
Keep in mind a few things. The site is still in Beta and could receive a visual update before being live. Also Google does seem to have history of intuitively re-designing the way we do things online. I'd be posed to expect some pretty good things from this site.
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More background
Business Week reports this is a business move for Google, who wants to cut into the business of Yahoo! Finance and MSN Money. The former logged 12 million unique users in February who spent an average of 53 minutes per visit; the latter had 11 million/21 minutes.
The new site 'could also mean more ad revenue, although Google hasn't announced plans to display ads on the financial pages.' For now, Google wants to keep its users on Google sites, rather than refer them to the sites of their now-competition, as it did in the past. Without knowing the costs of standing up the beta site, it's hard to say if this will increase Google's profitability.
Google, in its latest move to organize all information on the globe and make it more palatable to the average Joe...
This mission sounds as noble as "don't be evil," but I think Google's true mission is to make money. Not that that's a bad thing.
What is a bad thing is pretending you're in it for something you're not.
Juxtapose "Don't Be Evil" with the blatant contrast between Google's actions in the US (not releasing porn-search data) vs. its actions in China (acquiescing to the communists' desire to censor content).
"Don't BS Me"
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