Sometimes, I’m really impressed by how marketing gurus can completely exploit the common man’s stupidity. Have you ever seen the Hershey’s Air Delight commercials on TV? They’re the ones that show you their typical chocolate products infused with air (they call them chocolate bubbles) to make a lighter, lower calorie snack. Depending on the sales location, an aerated bar can cost 15 cents more than its non-aerated predecessor. Even cost-per-ounce comparisons show consumers spend more on the overall chocolate in aerated versions. You … Are … Paying … For … AIR!!

I see an arbitrage opportunity in buying up “stock” Hershey bars, melting them down and blasting the gooey mess with an air compressor before selling it back to gluttonous Americans everywhere.