After Radiohead’s contract with EMI/Capitol expired following their last album, Hail to the Thief, they decided to take a different path. Rather than sign a new contract for their upcoming record, In Rainbows, the extremely popular British rock band will post it exclusively for download on Radiohead.com beginning October 10th. The price? "It’s up to you." Or, in other words, consumers can choose what amount (if any) they want to pay for the album.
Thom Yorke, Radiohead’s lead singer, commented, "I like the people at our record company, but the time is at hand when you have to ask why anyone needs one. And, yes, it probably would give us some perverse pleasure to say ‘F___ you’ to this decaying business model."
Record label officials were stunned at the announcement. One lamented, "This feels like yet another death knell. If the best band in the world doesn’t want a part of us, I’m not sure what’s left for this business." A producer who works with American rap artist had a more economical outlook. "Radiohead is the best band in the world; if you can pay whatever you want for music by the best band in the world, why would you pay $13 dollars or $.99 cents for music by somebody less talented? Once you open that door and start giving music away legally, I’m not sure there’s any going back."
Similarly tagged OmniNerd content: