In the wake of Japan’s nuclear disaster, what should big business do with any employees it has in the vicinity? In the case of the investment giant Goldman Sachs, the word on the street is that executives held a meeting with in Tokyo whereby they ordered employees to remain in place in order to project an image that business would go on as usual to allay business fears. Attendees described the vibe as very clear, “No one is to leave. If you do leave, you can’t come back and expect to still work for Goldman.” This all transpired during the turbulent period when reports on radiation levels and safe distances were being disputed between Japanese officials, plant works and American nuclear experts. Is it right for a business to potentially endanger its employees for the sake of protecting a perception?