Apple definitely has it down when it comes to adding the ‘cool factor’ to its products. From its brushed aluminum laptops to its bright and colorful operating system, Apple knows how to please the eye. But it’s not their computers that the competition can’t keep up with, it’s the iPod.
Despite the fact that competitors are making near copies of Apple’s popular portable music device, no company is profiting quite like Apple. Creative launched a massive campaign in an attempt to take away some of the market, but in the end found themselves in the red. The interesting part is that the technology is really not very different between companies. In fact, many devices operate nearly exactly the same as the iPod.
So what gives? Where does Apple derive its success? They haven’t found a new technology that no one else has and they certainly aren’t the cheapest. It seems that only one factor remains: cool. Until the competition can make someone want to wear their device as some sort of fashion statement, the iPod will likely continue to dominate the market.
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