Despite each driver individually thinking they personally have it under control, distracted driving continues to be a problem. Studies have shown the awareness impact of cell phone use while driving can be as significant (and sometimes more so) than driving drunk. The NTSB has harped about the problem for years with their message culminating in a request to ban all electronic devices from cars. While the probable course of action has not gone down that route, the government is proposing the free market correct itself with voluntary measures to disable devices or advanced features within range of the driver.
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