As summer passes and 2006 fades into 2007, it looks as though the ongoing battle between Microsoft’s Windows Vista and Apple’s OS X Leopard will prove to be one of the greats recorded in the annals of computer history. Some reports say that a winter ad campaign by Apple could give it the momentum it needs to become a major player in the global operating system market.
Similar battles are taking place on the hardware front as well. Though Dell still commands the hardware market, its share is expected to drop as much as 14% while Apple looks to jump 6% or more this year. Aside from market share, Apple is also doing well in the quality arena, often getting high marks from all who test their hardware.
As companies scramble to pack great features into secure operating systems, and hefty processors into small packages, the consumers are getting something they have not had in quite a while: a choice. For the longest time, the average computer user has only known one operating system and hardware platform: Windows on a PC. However, with Apple’s iPod success, it seems many new and old consumers alike are curious about what Apple has to offer in its computer product lines. The interesting thing is that since Mac and PC platforms are somewhat mutually exclusive, all companies are trying their hardest to convince consumers that their platform is the best as it could be a long-term decision made by the user. So whether you like OS X on a Macbook or Windows on your Dell, one thing seems certain: the choices in the computer market are moving in favor of the consumer as Apple’s success continues.
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