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RIAA Attempts to Remove Approved Promotional Nine Inch Nails Mp3s

Newspaper current event by Brandon on 20 April 2007, tagged as music

Trent Reznor, the man behind the industrial rock group Nine Inch Nails, took a novel approach to promoting his latest album. Rather than rely on interviews, tours, and a MySpace account for marketing, he used a "multifaceted Internet scavenger hunt, and in some cases, his own rabid fans" - including tactics such as leaking MP3s of songs from the album by depositing USB drives in bathrooms at tour sites, or playing them on the receiving end of phone numbers listed on tour t-shirts.

The only issue with this creative and (very NIN-ish) ad campaign, it seems, was the RIAA, which began demanding bloggers and others on the "InterWeb" pull the freely released MP3s from their sites. (Yes, you read that correctly. The RIAA ordered the removal of songs the artist wanted given away.)

The album release on April 17 would seem to indicate the end of the story, but the NIN creativity continues - this time in a manner some suspect to be directly aimed at the RIAA interference. Reportedly, the CD is black before being played but eventually changes color revealing a binary code that when translated points to www.exterminal.net.

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That Settles It by markmcb :: NR7

Well, I guess that settles it. Nine Inch Nails is clearly the greatest band of all time. Ever. Long live Trent!

You didn't think it was chance that the name of this site is omNINerd, did you?

Posted 20 April 2007, Hide, Reply
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John by Anonymous :: NR0

Well I guess the issue is, do they have a contract with a record label? If so, then they don't have the right to give away the music. It's the equivalent of splitting the cost of a lottery ticket with someone and then giving away all the winnings - some of it isn't yours to give.

If not, then as per usual, the RIAA can fuck the hell off.

Posted 21 March 2008, Hide, Reply